Almost twenty years ago, captivated by the convenience of new web technologies, we moved all our mail services to Google, migrating all our friends and clients who — having requested and obtained their personal @bastard.it email — wanted to join the initiative. Gmail was still in public beta—it would remain so for another couple of years—and Google promoted its adoption by providing free and unlimited infrastructure and support to select clients, including Those Lazy Italians @ bastard.

Starting from Saturday, the 2nd, until Sunday, the 3rd December at Ostello Bello Milano Centrale, bastard on the verge of its thirtieth birthday, is awakening from hibernation due to popular demand. It’s getting back into its trademark OG Family Sale business—a traditional sale reserved for friends and those of you who follow us. We are offering samples, prototypes, last pieces, and other exclusive clothes and accessories for the Winter.

Those lazy Italians have delved deep into the warehouse and will be open for the whole weekend from 10:30 to 10:30pm.

Come join us if you are around!

No, it's not a rendering: this project, resulted from a collaboration between bastard and the venetian luxury shoes brand Golden Goose, kept us busy during the whole month of August. We moved the milanese 'bastard bowl' to Venice, for a truly special event in the lagoon.

On RepTv journalist Antonio Nasso walks through the origins of skateboarding in Italy with interviews with the main players.

We are happy to be part of the Vans Foot The Bill program, with a Slip-On created by our favourite skulldisegner RickyStyle and dedicated to the mind behind all this: Steve Van Doren.

Saturday 9 November, the Academy of Skateboarding coaches are waiting for you in the bastard bowl to let you taste some splinters of Nordic birch wood under your skate wheels. If you think you'll not fall you are in the wrong place but if you wanna learn how to do it with style then you are in the right one.