Description

Cliché: Résumé spotlights the largest, best known European skateboard brand from its humble beginnings during the days of VHS and Polaroids to the present. Classic skate photography takes center stage with crucial work from some of the industries’ most renowned lens-men such as Mike O'Meally, Olivier Chassignole, Oliver Barton, Alexis Zavialoff, Benjamin Deberdt, Fred Mortagne and more.

This epic narrative is given form with a lively text written by Transworld SKATEboard’s Mackenzie Eisenhour. “Resumé” chronicles the tactics of Jérémie Daclin, as he launches Cliché skateboards in France in 1997 and pours his heart and soul into a start-up with no money, investors, or even employees. Daclin’s shoestring budget never held him back, as breath-taking tour imagery ranging from Athens, Greece, to New York City, to the island of Sardinia and Italy quickly makes clear.

Interviews, tales of camping in sewer tunnels, rental van tours, and home-cooked meals are all integral to the story of Resumé. This modus operandi at the heart of Cliché’s strategy culminates with the Gypsy Tours 1 & 2 — a skateboard “Survivor”-style challenge to team skaters, forced to test their mettle by traveling with no secured lodging on only 10 euros a day. More recently, Cliché has broken into the American market, just as Daclin dreamed, and now with the release of “Resume,” tackles the rest of the world too.

The book has been launched at the bastard store in Milan during April 2010 with a dedicated art show and a great session at the bastard bowl.